Business Intelligence
InsightIQ
For RB de Costa Rica, we developed a robust data analytics platform focused on product recommendation and customer segmentation. Using advanced analytics and AI modeling, the solution enables dynamic insights into purchasing behavior, helping the client personalize offers, improve targeting strategies, and boost customer retention.
Discover
To unlock the full value of RB de Costa Rica’s customer data, we initiated the project with a deep dive into their existing analytics ecosystem. This included an audit of available data sources—ranging from sales transactions and loyalty programs to CRM entries and campaign performance metrics.
We collaborated with marketing and sales stakeholders to understand their current pain points and unmet needs around segmentation, targeting, and campaign personalization. Our team also conducted a data maturity assessment to identify gaps in accessibility, quality, and structure.
This discovery process revealed a strong foundation of raw data but a lack of actionable insights. With those findings, we defined a clear vision for a unified platform—one that would not only centralize data, but also elevate decision-making through predictive and behavioral analytics.
Develop
Building on the insights uncovered during discovery, we architected InsightIQ—a centralized business intelligence platform tailored to RB de Costa Rica’s data strategy. Our team designed and implemented robust data pipelines to unify information from disparate sources into a clean, analytics-ready format.
We developed AI-powered modules for customer segmentation and product recommendation, leveraging clustering algorithms and predictive modeling to uncover behavioral patterns. Custom dashboards were created to provide stakeholders with intuitive access to KPIs, segmentation insights, and real-time sales trends.
Throughout development, we engaged key users in iterative testing cycles to ensure the platform’s insights were not only accurate but immediately actionable. The system was built for scalability, enabling the client to continuously refine targeting strategies and uncover new growth opportunities.
Deliver
We launched InsightIQ with a focus on usability, adoption, and long-term value. The platform was deployed within RB de Costa Rica’s infrastructure with secure access layers for marketing, sales, and executive teams. Comprehensive onboarding workshops and tailored training materials ensured all users could confidently navigate the dashboards and leverage the platform’s full capabilities.
Real-time data visualizations and predictive insights were made accessible through intuitive interfaces, allowing for quick strategic adjustments and targeted campaign execution. Early adoption metrics showed a notable improvement in segmentation precision and offer personalization within the first weeks of rollout.
By embedding AI-driven intelligence directly into their decision-making processes, InsightIQ empowered RB de Costa Rica to move from reactive reporting to proactive, data-informed strategy—transforming how they engage with customers and grow their market presence.
